Many technology companies want to expand their messages to resonate with senior IT and Line of Business audiences. Others need to broaden their pitch to include influencers or buyers within other organizations.
Our Clients’ Objectives Include:
Accelerate deal closure by engaging senior decision-makers
Broaden presence in existing accounts into other functions or groups
Build relationships with senior buyers
Gain early visibility of opportunities
Build a reputation as a trusted advisor rather than just another vendor
Compete against entrenched competitors with c-level access.
How We Can Help:
Define the connection between your technology, and your customers’ business results
Quantify the benefits you provide for your customers’ businesses
Better communicate relevance to existing target customers
Articulate value to each decision maker and influencer
Educate and equip sales and partners to engage a variety of audiences
Results We’ve Delivered
Provided tools and training to sales that resulted within the first three months of use in a $1.3M deal – closed by engaging financial and senior decision makers.
Designed a new approach to the clients’ positioning and demos that engaged business buyers with benefits rather than features, opening doors to 20% more executive meetings.