Strategic Planning

Strategic Planning “Lilia absorbed our situation very quickly and was able to bring insights and creative thinking that made an immediate impact on our strategic planning efforts. Adding a bit of process and methodology, The Shirman Group was able to help us distill a lot of complex information into a cohesive strategy and business plan […]

Vertical Industry Go-to-Market

Industry Go-to-Market “Shirman Group services were a significant contributor to a recent record quarter, and helped us build strong market momentum in one of our target verticals.”  — Rick Schmaltz, Vice President, Telecom Business Unit, CA, Wily Technology Division Harvesting Revenue Opportunity in New & Complex Markets CA Wily Technology, a division of CA and […]

Solutions Portfolio Management

Solutions Portfolio Management “The Shirman Group helped BEA identify market opportunities that have the potential to bring significant incremental revenue.” — Sarika Agrawal, Vice President, Solutions, BEA Systems The Shirman Group helped BEA identify new solutions that could drive substantial new revenue in the following year. Evaluating external factors affecting opportunity size, and internal ones […]

Marketing Re-Boot

Marketing Reboot “Lilia filled a vital leadership role on our executive team at a crucial inflection point in MariaDB’s history. As Interim CMO, she re-started our marketing engine and hit the gas pedal on sales leads and PR, providing the fuel for growing the company faster than ever.”  — Scott Raskin, Chairman of the Board, […]

Customer Co-Marketing

Customer Co-Marketing “We’ve been great at producing case studies, and wanted to add more collaboration and customer benefits.  The program the Shirman Group designed uses VMware’s marketing engine to tell compelling stories of our customers’ leadership and innovation. Customer co-marketing puts customers front and center – exactly where they should be” – Philip Say, Cloud […]

CXO Engagement

CXO Engagement “We’ve made a leap forward in our ability to connect with C-level buyers. The Shirman Group convinced us to throw away our old sales and marketing handbook, and created a relationship-building one instead.” – Julie Lamphier, Global Executive Marketing, VMWare CXO Engagement Case Study Despite a presence in the data center of just […]