Chasing Money

Many tech companies see relationships with CIOs as the Holy Grail of their sales and marketing efforts.  But should you really spend the money and effort it takes for effective CIO egagement?

Pro’s of targeting CIO’s:

Cons of targeting CIO’s:

Still want to get CIO’s to pay attention to you?  Here are a few hints:

Bottom line: The less time your audience has, the more time you have to invest in keeping them engaged.

Leave a Reply

Your email address will not be published. Required fields are marked *