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"As Interim CMO, Lilia re-started our marketing engine and hit the gas pedal on sales leads and PR, providing the fuel for growing the company faster than ever."
- Scott Raskin, Chairman of the Board, MariaDB 
“As both investors and advisors, Alex and Lilia have been invaluable partners to us at every step of our growth.”
- Debjani Deb, CEO, ZineOne 
"The Shirman Group helped us build strong market momentum in a critical new target vertical, and significantly contributed to our record sales last quarter,"
- Rick Schmaltz, Vice President, Telecom Business Unit, CA Wily 
“The Customer Co-Marketing program The Shirman Group designed puts customers front and center – exactly where they should be"
- Philip Say, Cloud Solutions Marketing, VMware 
"Lilia helped our executive team distill a lot of complex information into a cohesive strategy and business plan in a matter of weeks."
- Ken Goldberg, SVP Marketing, Alliances and Corporate Development 
“TSG gave our executive management team valuable new insights about the value we deliver, and created an actionable, realistic go-to-market approach that has energized our sales team.”
- Amy Millard, CMO, Mindjet 
"The Shirman Group helps technology innovators become more relevant and more valuable to customers and partners. From strategy to execution, they deliver real results."
- Chris Cook, SVP & General Manager, CA 
“Lilia helped us integrate our strategic go-to-market planning process around customer needs. Her efforts and expertise were instrumental to the success of the project."
- Cornelius Willis, Vice President, Solutions Marketing at VMware 
“The Shirman Group created a clear, concise, and compelling Industry Solutions strategy that enabled us to drive value to our internal and external customers"
- Erna Arnesen, VP Global SMB, Industry Solutions and Partner Marketing, Symantec 
“Shirman Group team facilitated unprecedented cooperation between our alliances and marketing organizations."
- Rick Jackson, Chief Marketing Officer, Borland 
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"As Interim CMO, Lilia re-started our marketing engine and hit the gas pedal on sales leads and PR, providing the fuel for growing the company faster than ever."
- Scott Raskin, Chairman of the Board, MariaDB
“As both investors and advisors, Alex and Lilia have been invaluable partners to us at every step of our growth.”
- Debjani Deb, CEO, ZineOne
"The Shirman Group helped us build strong market momentum in a critical new target vertical, and significantly contributed to our record sales last quarter,"
- Rick Schmaltz, Vice President, Telecom Business Unit, CA Wily
“The Customer Co-Marketing program The Shirman Group designed puts customers front and center – exactly where they should be"
- Philip Say, Cloud Solutions Marketing, VMware
"Lilia helped our executive team distill a lot of complex information into a cohesive strategy and business plan in a matter of weeks."
- Ken Goldberg, SVP Marketing, Alliances and Corporate Development
“TSG gave our executive management team valuable new insights about the value we deliver, and created an actionable, realistic go-to-market approach that has energized our sales team.”
- Amy Millard, CMO, Mindjet
"The Shirman Group helps technology innovators become more relevant and more valuable to customers and partners. From strategy to execution, they deliver real results."
- Chris Cook, SVP & General Manager, CA
“Lilia helped us integrate our strategic go-to-market planning process around customer needs. Her efforts and expertise were instrumental to the success of the project."
- Cornelius Willis, Vice President, Solutions Marketing at VMware
“The Shirman Group created a clear, concise, and compelling Industry Solutions strategy that enabled us to drive value to our internal and external customers"
- Erna Arnesen, VP Global SMB, Industry Solutions and Partner Marketing, Symantec
“Shirman Group team facilitated unprecedented cooperation between our alliances and marketing organizations."
- Rick Jackson, Chief Marketing Officer, Borland
Previous
Next
"As Interim CMO, Lilia re-started our marketing engine and hit the gas pedal on sales leads and PR, providing the fuel for growing the company faster than ever."
- Scott Raskin, Chairman of the Board, MariaDB
“As both investors and advisors, Alex and Lilia have been invaluable partners to us at every step of our growth.”
- Debjani Deb, CEO, ZineOne
"The Shirman Group helped us build strong market momentum in a critical new target vertical, and significantly contributed to our record sales last quarter,"
- Rick Schmaltz, Vice President, Telecom Business Unit, CA Wily
“The Customer Co-Marketing program The Shirman Group designed puts customers front and center – exactly where they should be"
- Philip Say, Cloud Solutions Marketing, VMware
"Lilia helped our executive team distill a lot of complex information into a cohesive strategy and business plan in a matter of weeks."
- Ken Goldberg, SVP Marketing, Alliances and Corporate Development
“TSG gave our executive management team valuable new insights about the value we deliver, and created an actionable, realistic go-to-market approach that has energized our sales team.”
- Amy Millard, CMO, Mindjet
"The Shirman Group helps technology innovators become more relevant and more valuable to customers and partners. From strategy to execution, they deliver real results."
- Chris Cook, SVP & General Manager, CA
“Lilia helped us integrate our strategic go-to-market planning process around customer needs. Her efforts and expertise were instrumental to the success of the project."
- Cornelius Willis, Vice President, Solutions Marketing at VMware
“The Shirman Group created a clear, concise, and compelling Industry Solutions strategy that enabled us to drive value to our internal and external customers"
- Erna Arnesen, VP Global SMB, Industry Solutions and Partner Marketing, Symantec
“Shirman Group team facilitated unprecedented cooperation between our alliances and marketing organizations."
- Rick Jackson, Chief Marketing Officer, Borland
Previous
Next
News and Insights
Lots of companies are following Shopify's lead and encouraging, if not requiring, fewer and smaller meetings. Some of you may be dubious about the anti-meeting craze. You will defiantly continue to insist that the leadership team periodically congregate to make…
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"How do we prioritize target industries?" This question comes up often in my conversations with founders strapped for sales resources and under pressure to deliver a repeatable revenue stream. At companies with a long sales history, industry-specific activity tends to…
I bet you already have a long list of launch announcements and product training sessions for your sales kickoff. That’s important information, but it’s not enough. If your sales people are still having difficulty engaging executive and business audiences, even…
Just 4% of salespeople in the United States sell 94% of the goods and services, according to a study by Gallup and Harvard University. What does this small segment of highly successful sales professionals know that others don’t? A study conducted…
42 Rules for Growing Enterprise Revenue provides practical ideas and proven strategies that boost B2B sales by making every aspect of your business more relevant to customers. The rules cover critical concepts, including:
- Making “Mattering to Customers” your company’s core competence
- Pursuing markets where you’re most relevant
- Cultivating customer collaboration
- Defining value and relevance using the customers context
- Using solutions and industry specialization to increase relevance
- Putting customer relevance into practice through your sales channels
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