Home Services Resources Clients Blog About Us


Empower the Sales Channel

Companies often mistake product training for sales enablement. In fact, understanding the company’s product features is a small part of the education that a rep needs. While the top reps and channel partners will pursue that education on their own, companies must provide it for the rest.

To make the numbers, quarter after quarter, companies are looking to:

  • Gain sales buy-in to new sales and marketing initiatives
  • Enable reps and partners to articulate value to decision-makers
  • Evolve sales channel capabilities in sync with go-to-market strategy
  • Eliminate channel conflict and foster collaboration with key partners
  • Proliferate sales best practices and win/loss lessons.

How we help:

  • Gather sales input on campaigns, sales strategies, market initiatives, and sales tools
  • Develop targeted messaging and value proposition development
  • Create the qualitative and quantitative business case for your products
  • Educate direct sales and channel partners about solutions or markets
  • Develop sales skills for communication, negotiation, and building rapport and trust
  • Write collateral and presentations for internal and external use


  • Created sales tools and training for a target industry that helped close $1.3M deal in first quarter of use
  • Signed up over 100 channel partners to use new partner resource website we'd helped develop.  Previously, partners had no single point of contact for product and sales information. 

Read Blog
3 Components of Effective Planning

Read Shirman Group—CA White Paper:
Harvesting the Revenue Opportunity in New and Complex Markets: CA in Telecommunications

Get a Sales Enablement

Get a Channel Enablement

"The Shirman Group developed the most comprehensive, easy-to-use sales resource I’ve ever received from a marketing group."

— Kristine Chamberlain,
Sales Director,
Application Performance Management Business Unit, CA

Contact Us  •  1-650-740-5065  •  Email Us

Copyright © The Shirman Group 2007 All Rights Reserved