"Myself, Inc." Workshop Series for Entrepreneurs
The Entrepreneur's Club
April thru May, 2013
Join us for this series of actionable, interactive, hands-on workshops taught by experts in the field.
Dates and Topics:
MarketingCamp: Marketing & Sales of As-a-Service Products
November 3, 2012
Companies launching or moving their product to be delivered via the public cloud have some huge opportunities, and also unique challenges. Among them: micro-size deals, low switching costs, driving broader and deeper consumption, tons of user data. This talk covers the fundamental changes in marketing, sales, and beyond needed to succeed with As-a-Service.
TEC Global's Deep Dive: Silicon Valley
Nov 29 - Dec 12, 2010
The Entrepreneurs' Club (TEC) hosts a 2-week founders-only seminar. Technology industry thought leaders including Steve Blank, Esther Dyson, Mark Iwanovski, Lilia Shirman, Bill Tai, Vivek Mehra, Peter Loukianoff will share insights about marketing, product management, sales, and VC financing.
CRDF Global Innovation Program Comes to Silicon Valley
November 16, 2010
The U.S. Civilian Research and Development Foundation is bringing its Global Innovation program to Silicon Valley. Lilia Shirman and Ken Goldberg will be talking about best practices and mistakes in partnering with much larger and established industry players to a group of two dozen entrepreneurs from Russia and Eastern Europe.
The group is traveling to Boston and Silicon Valley as part of CRDF's Global Innovation program. The start-up founders will meet with Silicon Valley venture capitalists, attorneys, executives, and business experts to learn how foreign technology start-ups can gain a foothold in the U.S. Market, attract investment capital, and establish global relationships.
Free Webinar: Industry Specialization by B2B Vendors
April 20, 2010
Lilia Shirman will share the results of the research for her book, '42 Rules for Growing Enterprise Revenue', and of The Shirman Group's Benchmarking Study on Vertical Market Specialization by B2B Vendors. Learn how vendors align their resources and organization around target vertical markets, and what lessons and best practices can be gleaned from their experiences.
All webinar attendees will receive a free summary of the Vertical Market Specialization by B2B Vendors Benchmarking Study.
Workshop: Context-Driven Value
Who should attend
The seminar is for senior business managers interested in increasing company revenues and demonstrating why their company and products or services matter to customers. The topics are of particular interest for marketers and sales and strategy professionals who face these challenges on a daily basis.
This executive seminar will instruct professionals on how to build a business case for their technology products using the Use Case-Driven Value® approach. The seminar provides participants with the opportunity to:
• Consider how to select target markets where their offerings are likely to be highly valued by customers
• Receive instruction in how to identify customers’ business objectives and performance metrics
• Practice connecting product features to these business metrics and objectives, and articulating a credible value proposition
• Structure a business case that combines qualitative and quantitative benefits for an existing opportunity
The seminar is designed to help participants gain greater comfort with and proficiency at:
• Collaborating with customers to describe the business processes and performance metrics that will be enhanced via the use of their products
• Articulating a credible and relevant value proposition
• Delivering a business case that combines qualitative and quantitative benefits
“This workshop was a great experience for reinforcing and illustrating how to investigate, validate, and capture quantifiable ROI for business value justification.”
– Jeff Chapman, Account Manager
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