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not reports.
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"The Shirman Group helps technology innovators like us become more relevant and more valuable to customers and partners. From strategy, to planning, to execution, The Shirman Group delivers real results."
—Chris Cook, SVP & General Manager,
CA, APM Business Unit
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In the News
Sales Survey on
Sales and Marketing Alignment
Sales and Marketing alignment is a challenge. Our new survey investigates how marketers and salespeople can work together more effectively, improve ROI, and generate more leads and more sales.
"Pitching Your Business Based on the Audience" in Business News Daily
Lilia Shirman contributes to this article on pitching customers, investors, business contacts, and potential acquirers.
Write the 43rd Rule
What do you do to matter more to your customers and grow B2B revenue?
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42 Rules for Growing Enterprise Revenue
Practical Strategies to Matter More and Sell More in B2B Markets
Customer relevance is the core of any successful revenue growth strategy.
There is no silver
bullet for continuous relevance and growth.
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